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More than ever words matter when it comes to attracting candidates. And the way we use those words in recruitment advertisements can dictate whether or not people choose to apply. So using a biased vocabulary is a significant problem if you’re an organisation trying to recruit more women into your workforce.

Here at eArcu we have built a sophisticated solution that we call AdPro. It helps to remove unconscious bias. More than that, creates engaging and inclusive copy with a balanced look and feel that’s more attractive to job seekers.

AdPro’s augmented writing software uses artificial intelligence to pore over job descriptions in real time, highlighting any terms that could come across as particularly masculine or feminine. Then the software suggests inclusive alternatives that are proven to score better with females and wider demographics, discouraging certain terms and inviting the use of a more inclusive phraseology score for the text (for example, replacing a word such as “build” with “create” achieves a better overall score).

AdPro goes much further than gender-balancing the vocabulary of a job ad. It’s also a dynamic tool which understands that even the format of a job ad can make a difference. Ads with lengthy bullet points detailing the role’s responsibilities will face a drop-off in people applying for the job. So the AdPro system scores the overall reading ‘engagement’ of the ad - measuring the density and complexity of the language to suggest easier-to-read terms; creating a more engaging grammar by transforming relentless lists of bullet points into sparking prose and thought-provoking questions.

So the system scores against 7 main measures for any job advertisement; and makes sure that every ad is crafted to score highly on:

1. Gender Bias
2. Reading Ease
3. Advertisement Length
4. Bullet Points
5. Question Balance
6. Avoidance of corporate cliches
7. Use of repeated words

We're delighted to reveal that eArcu are the headline sponsor for The FIRM Awards 2019! Entries are now closed and the shortlist will be announced on 20th December. For more information or to sign up for updates head to the awards site. https://www.thefirmawards.com/live/en/page/home

Meet Kiri the Careers Chatbot. Some candidates find it easy to navigate around the menus of a careers site, but others prefer a more of a personal dialogue and some interaction. This was the reason Kindred Group enlisted our help to introduce Kiri the chatbot to their careers site. Kiri helps candidates to find out more about the company, what types of career they might follow, and where in the World the openings are. Candidates can ask about how to apply for a job, when open days are taking place, and how to prepare for their interview. And when they've finished chatting with Kiri they can leave their feedback so that Kindred can measure the success of this new innovation.

Liam Reese and Antony Moulds talking about their collaboration with eArcu to design and build their careers site.

This week is Chatbot week at eArcu, culminating in a special Black Friday offer. All clients subscribing on or before Friday, 23rd November 2018, will receive a preferential discount. Our Knowledge Team, Customer Success Managers and Implementation Project Managers are on hand to demo a live case study and talk you through the benefits of this new and fun way of engaging with candidates. We've a whole host of options available to match your imagination whilst remaining easily affordable. Delivery can be made before Xmas and special wrapping is available to match your imagination.

For the 3rd year running, eArcu has been named as the most popular ATS in the FIRM's Annual Membership Survey 2018/19.

The Forum for In-House Recruitment Managers (the FIRM) asked their members which ATS they used, and eArcu was confirmed as the clear No 1, significantly increasing it's lead over other solutions in each of the last two years.

We're delighted to see so many clients shortlisted for the In-house Recruitment Network Awards. Finalists include Which?, Menzies Aviation, fitflop, Fiveguys, House of Fraser, Macmillan Cancer Support, Holland & Barrett, VW Group, Save the Children and Guidant RPO. It's so exciting to see clients recognised for their achievements, with awards ranging from Careers Site, through the entire Candidate Experience, all the way to Onboarding. It should be a great evening for everyone there.

Congratulations to Sian Hall and the resourcing team at Pendragon PLC on the launch of their new careers site and talent acquisition suite. Heading towards 1,000 vacancies advertised across countless famous brands including Aston Martin, Porsche, Ferrari and Harley Davidson, and known nationwide through the retail brands of Evans Halshaw and Stratstone. The new careers site makes application simple for candidates whilst enriching their experience with a social wall, with lots more exciting things on the agenda for the coming weeks and months. The journey has only just begun!

Great to catch up with Claire Rees in Oxford yesterday to see how OUP are getting on with eArcu. Thanks for showing me your beautiful quadrant with a fountain at the centre, manicured lawns to lunch on, and surrounded by bicycles - very jealous!

Also wanted to take the opportunity to share the role currently advertised on the OUP Careers Site for a PM to help with the global roll-out of eArcu.

https://bit.ly/2KPn9kH

Holland & Barrett were migrated from their legacy ATS with an implementation of just 7 weeks, with the addition of our onboarding module on top. The scope covers all head office roles as well as retail recruitment for nearly 1,000 stores.

For Barnardo’s we’ve created a system with anonymous applications, shortlisting against a structured person specification by panels, and multi-faceted manager participation. Their ambition is to use the eArcu solution to drive cultural change throughout the business. They’re using a 2-stage application process to meet their needs around safeguarding children and compliance at various junctures. There are dedicated portals for at-risk candidates, other internal candidates, external candidates, and volunteers.

Hitachi Capital were thrilled that we were able to replace their legacy Taleo system in just a couple of weeks to ensure their recruitment carried on seamlessly throughout. South Western Railway are another client to have come over from a legacy ATS. They’re live and running on eArcu including offers and onboarding.

Andrew and Mark from Macmillan Cancer Support share their expert insights on Video Interviewing at the launch of this new feature in eArcu. Video interviewing speeds the hiring process as your candidates get to present themselves within minutes of their application. It also allows you to assess all candidates that apply rather than just a few. You can review the interviews online at a time that suits you and include your hiring managers early on, reducing the number of applicants you need to schedule into diaries for a face-to-face meeting. The interviews are consistent and fair for all candidates and you can compare and contrast their answers as many times as you need to.