Since launching our easy-to-manage Recruitment Marketing tool, Which? has experienced some extremely positive results:
- Return visitors to their careers site increased from 9.2% to 16%
- Average website page views per session increased from 1.89 to 2.2 pages
- Visitors converted to potential candidates increased from 2.82% to over 16%
- Potential candidates converted to completed applications now sits at 61%
Which? was also pleased to share the positive impact our Employee Connections tool had had on their employer brand. Their employees embrace the opportunity to be brand ambassadors, engaging with candidates and responding to questions on projects, characteristics of top performers, and how they can strengthen their application. In fact, since this implementation, Which?’s careers site has had over 10,000 views, with a feedback score of 100% for candidate engagement.
This power to have authentic, real-time interactivity with jobseekers is described by Which? as a ‘game changer’, enabling them to get right to the heart of what jobseekers are looking for. And with more hires being made through the platform, it’s safeguarding their ability to source talent directly without using costly third parties.
It’s great to see Which?’s leadership team fully onboard with our service following a significant return on investment. Our client success team will continue to be responsive to their needs, and committed to forging a long-term collaborative relationship.