Putting the candidate at the forefront of their careers site design was key. Our team needed to carve out a clear and effective journey, with easy navigation, relevant and engaging content, and simple search features.
We wanted to transform IWG’s site into a ‘shop window’ for the new EVP, subtly increasing brand awareness and portraying an authentic view of the organisation. This would give us the opportunity to take risks and be innovative, delivering aesthetics and layouts that jump off the page and draw candidates in.
This all had to be created with their new EVP goals in mind:
- Capture the core employee experience, portray who IWG is, and demonstrate how their people drive the success of their global organisation
- Define and embed the employer brand and tone of voice throughout
- Deliver an authentic, relatable message through real people’s stories
Then it was time for IWG to get stuck in!