Quality careers sites are incredibly powerful recruitment tools. So when our experts learned that bp retail wanted a site that improved their candidate experience, encouraged quality applications, and increased brand awareness, we knew what to do.
The new site had to showcase their values, inspiring people and their “one team” inclusive culture. It also had to target their three frontline roles: Store Managers, Assistant Managers, and Customer Service Assistants, which totalled 440 vacancies across the UK.
Starting from scratch, we plotted new creative and written content to reflect what the brand looks and sounds like today. Meanwhile, their recruitment team worked closely with senior stakeholders, Store Managers and People Leads to nail down the core employee experience, building an external awareness of bp retail’s identity, and how their people play into the success of the BP group.
bp retail worked hard to ensure their far-reaching teams and branches were engaged, and bought into the candidate experience. Focus groups were created among their frontline store community to test the candidate journey, ensuring their content was authentic and compelling – a vital component to making smart decisions during the project.