Case studies

IWG is the world’s number one provider of flexible workspace. With 12,000+ employees in 120+ countries, the brand provides solutions to match every kind of business, work style and price point through its portfolio of workspace brands, such as Regus,... Spaces, HQ, Signature and No18. IWG predominantly recruits for volume roles and, in the past year, hired circa 4,000 new talents across all its brands globally.

The challenge for IWG was attracting the right talent and creating a better awareness of the brand. The career site was failing to provide an engaging candidate experience and lacked the content to inform the candidate sufficiently about the business, culture, and what it’s like to work for IWG.

Recognising the need to improve brand awareness and attract the right talent, IWG undertook a project to deliver a best-in-class career site, replacing their existing platform. Together with internal stakeholders and partners, they developed a new EVP around the key message ‘Ambition never stops’.

IWG wanted to use this as an opportunity to break the boundaries of what a typical career site offers with its design and features. With the help of eArcu's talent projects and creative teams, there were no limits to how far the design could be pushed.

The new career site goals were to:

• Ensure the candidate was at the forefront of the design, by creating a clear, effective journey, with easy navigation, relevant and engaging content, and simple search features.

• Be a shop window for the newly defined EVP and give potential candidates full ownership of their decision to apply by subtly increasing brand awareness and portraying an authentic view of the organisation and key positions.

• Take risks and be innovative to deliver a best-in-class career site on par with the best designed consumer and corporate websites in terms of aesthetics and layouts.

IWG not only produced an engaging and candidate-friendly career site, but one that pushes innovative design and technological boundaries with standout features. They noticed an increase in applications; a higher engagement on the career site (from 50 seconds to 3.33 minutes), a substantial increase in the number of candidates reaching interview stage and a 45% drop in their bounce rate. And the ambition doesn’t stop there. The next phase will see the career site evolve even further!