Case studies

eArcu have a great range of clients, across every industry, sector and continent


Govia Thameslink Railway is the UK’s largest railway franchise, operating Southern, Thameslink, Great Northern, and Gatwick Express. With over 7400 staff, GTR manages 239 stations and delivers 24% of all passenger rail journeys in the UK.

Historically, the rail industry has... struggled to attract female talent, with just 5% of Britain’s 19,000 train drivers being women. Following an internal review with the Head of Talent, Diversity, and Inclusion, understanding the importance of diversity and being a competitive employer of choice, GTR committed to changing for the better.

A campaign strategy was developed, and the campaign aimed to:

• Encourage more women to apply for trainee driver roles, working towards 40% female trainee train drivers by 2021.

• Encouraging females and more diverse candidates to apply

• To challenge the stereotypes that are associated with careers in the railway and overcome the sector's being traditionally male dominated.

• Review and improve workplace practises with a gender lens.

In order to attract more women to the role, GTR attended careers fairs across the UK to discuss the opportunities available with younger people as they embark on career choices. They posted job adverts on forums such as Mumsnet, and a number of GTR employees work as mentors with The Girls’ Network to help young women understand the different career opportunities open to them.

GTR implemented a new recruitment talent suite and careers site, to help streamline the hiring process, enable them to create diverse job adverts with inclusive language and help successful applicants into roles faster, as part of the ongoing work toward a more diverse workforce.

Launching with a number of roles across the operator’s four brands, the new careers site highlights the breadth of positions available across the business, as well as case studies and role profiles of women and younger people working in the roles, offering a direct insight into them.

GTR’s campaign and commitment to improving a diverse workforce saw the creation of its Women’s Network Group to ensure that more women join and, crucially, stay within the rail industry.

This resulted in double the number of applications, an increase of 35% for female drivers, a 50/50 gender split across the whole business, and 50% more engagement on their careers site.


Best Apprentice/School Leaver Recruitment Strategy
2021 Recruiter Awards

I have had the pleasure of dealing with eArcu for almost 12 months now, to build a new system from scratch with our candidates, managers and recruitment team in mind. We have been able to streamline our process and engage and encourage a wider audience of candidates.

We are looking forward to continuing to work on further advancements and developing our system further. Thank you for always being on hand and providing us with a high level of service.

Roopali Sharma

Senior Talent Acquisition Specialist