Case studies

Sir Robert McAlpine is a leader in construction engineering, celebrating over 150 years of a rich history of engineering excellence and technical innovation. As a family business with a strong heritage, it is vital to deliver a coherent message to... prospective candidates that employees treat each other like family.

Historically, the engineering sector has been predominantly male and has lacked diversity. SRM's goal is to breakthrough this, with key objectives to: double the number of female hires, double the number of direct hires, increase the number of applications by 30%.

With such a large emphasis on people and culture, it's crucial that the career site conveys the correct message and tone throughout. The strategy was to concentrate on four key areas; branding, imagery, content, accessibility and as a champion of inclusion and diversity, the SRM journey begins with powerful imagery that celebrates differences in employees.

Working alongside eArcu's projects and creative team, SRM were able to create a site which not only reflected the organisation's values but truly represented its people and the opportunities they have on offer.

The site is rich in features, including testimonials, talent pooling, job advert videos, content management, accessibility toolbar, and animated onboarding. The use of white space and clear messaging guides the user from one page to another, feeding them useful bite-sized pieces of information as they progress through to the search and apply page.

Bold reds and greens encapsulate SRM’s brand identity, whilst subtle animation intuitively draws the user’s eye to the call to action tabs to successfully convert users from visitors to candidates.

This resulted in a 52% increase in applications; a 53% rise in direct hires, which significantly reduced hiring costs; a reduction in drop offs; and their female applications doubled.