Case studies

eArcu have a great range of clients, across every industry, sector and continent

Sir Robert McAlpine

Sir Robert McAlpine are leaders in construction engineering, celebrating over 150 years of rich history in engineering excellence and technical innovation.

With such a large emphasis on people and culture, it's crucial that the career site conveys the correct message and... tone throughout. This has been achieved through a combination of strong branding, consistency, effective imagery, and content that is both clear and concise.

The strategy was to concentrate on four key areas; branding, imagery, content, accessibility and as a champion of inclusion and diversity, the SRM journey begins with powerful imagery that celebrates differences in employees.

The site is rich in features, including testimonials, talent pooling, job advert videos, content management, accessibility toolbar, and animated onboarding.

The use of white space and clear messaging guides the user from one page to another, feeding them useful bite-sized pieces of information as they progress through to the search and apply page.

Bold reds and greens encapsulate SRM’s brand identity, whilst subtle animation intuitively draws the user’s eye to the call to action tabs to successfully convert users from visitors to candidates.

This resulted in a 52% increase in applications; a 53% rise in direct hires, which significantly reduced hiring costs; a reduction in drop-offs; and their female applications doubled.

Sir Robert McAlpine

Best Corporate Use of Online Recruitment
2022 ONREC Awards