Case studies

The FA is a household name and the oldest football association in the world, governing the nation’s favourite sport. With such heritage, it’s vital to not only maintain, but build on the strong reputation of the FA as an employer... brand and attract talent for a range of roles.

Whilst football is at the heart of the FA, the opportunities are varied and this is conveyed throughout the site. The FA careers blends love for the sport with imagery from a range of skillsets throughout the organisation. The tone is very much one of acceptance and inclusion.

The candidate journey is clean and intuitive with bold blues and contrasting light shades to help break up content. Video is used with point of view shots to immerse the user in the experience, with a helpful chatbot to help effortlessly guide the user to where they need to be.

Recognising the importance of keeping content up to date and relevant, the career site utilises an API to retrieve the header and footer from The FA's main corporate website. This ensures ease of maintenance and keeps the sites fully aligned at all times.

The FA Chatbot serves as a helpful and friendly assistant to give candidates the information they need, when they need it. From how to apply through to apply, the chatbot makes interactions quick and easy.

Only 3 clicks from search to apply, with multiple ways to search, from categorisation to free text or by location on the map. The FA's signature navy blues and reds with clean lines and straight edges ensure brand continuity throughout the site.

Varied and colourful imagery featuring real life employees give the candidate an insight in to roles and organisational culture. Content is clear, concise and up to date, delivering the right message at the right time.