Case studies

Five Guys is one of the most engaging candidate experiences on the market.

Bold red photographs and images, each displaying a variety of jobs and scenarios bring the world of Five Guys to life.

Five Guys promote self-selection, as they... are more likely to retain their employees if they’re the right fit. This is coupled with the message that whilst employees work hard, they are also rewarded well, and the rich content and animation throughout the application journey entices the candidate with the benefits of working at Five Guys.

Five Guys distinctive red and white branding is used throughout the site for instant recognition. Real imagery of real employees gives candidates an insight in to what it's like to work at Five Guys.

The tone of voice and messaging is clear and consistent, delivering the right message needed to get the right candidates. The fast-paced videos and action oriented images make the user feel excited and involved.

Masonry layout is the art of displaying content in different shapes and sizes, so that it appears varied. Five Guys careers effectively adopts this approach to tile their images and text to make the site more engaging.